Miller the brewery advertising was a project set on tying in Miller’s classic look with their history. Leaning into only using 3 to 4 colors, having Miller’s consistency all throughout the ad campaign really made it memorable to the brand and allowed for big bold type to tell the rest. For the gorilla marketing, it is essential to buy people’s “eye time” by making both reaching a big bold visual environment and adding a sense of touch with water mist coming from the beers.
April 2024
Tools
Illustrator, Photoshop